Business Branding

Individual Portraits

1.Formal (Looking at the Camera)

• Tight head-and-shoulders traditional headshot

• Half-length and full-length traditional headshots

Informal (More Relaxed)

• Informal headshot (tight, half, and full-length)

• Seated or standing portraits with and without relevant props

• Looking both at and away from the camera

2. Working Alone

Candid + Action-Oriented Shots

• Typing on a laptop or tablet, focused and engaged

• Laughing or thinking with a pen, note book or relevant prop in hand

• Close-up of taking notes or nodding thoughtfully

3. Working with Others (Client, Team Member, or Group)

Interactive & Facilitation Moments

• Seated at the head of the table, mid-conversation

• Listening intently to another person

• Laughing or engaging with a client or group

• Speaking with hands in motion

• Side angle showing group engagement as focal point

• Wide or top-down shot of a full table or room in discussion

• Group moment mid-discussion (facilitation in action)

• Standing and moderating using post-its or whiteboard

• Wrapping up (e.g. handshake, clap, thanks gesture)

4. Service-Based Shots

Demonstrating Your Service in Action

• Hands-on work with a client (e.g. coaching, advising, guiding)

• Showing a process or technique (e.g. sketching ideas, setting up tools)

• Delivering or explaining your service

• Sharing physical materials or resources with a client

• Client reaction shots (nodding, smiling, engaged)

• Over-the-shoulder shots of you demonstrating or explaining something

• Setup shots that showcase tools, kits, or signature materials

• Before-and-after styled images (if applicable)

5. Team Shots (If Relevant)

• Formal camera facing team portraits (wide, mid, tight)

• Candid or casual group shots (wide, mid, tight)

• Looking at and away from the camera

6. Custom Stock Imagery

• Visuals that complement your brand, using props, people, or workspace

• Not necessarily focused on a face or person

• Negative space (for breathing room and design use)

• Motion blur or out-of-focus elements for energy

• Background blur with in-focus subject

• Environmental warmth (coffee, plants, textures)

7. Props & Flat Lays

Suggested Props

• Laptop, mouse & keyboard (with raiser if needed)

• Phone, work bag/handbag

• Pens (neutral tones), pads, notebooks

• Whiteboard markers (bring backups)

• Printed collateral (for workshops or sessions)

• On-brand/significant books

Shot Types

• Side view of props in use

• Bird’s-eye (flat lay) of desk or tools

• Workspace shots (wide, mid, tight)

9. Presenting (If Relevant)

• Wide shot: standing mid-presentation

• Mid-shot: speaking with expression and emotion

• Over-the-shoulder addressing a group

• Audience reactions (smiling, nodding, laughing)

• Gesturing to a screen or whiteboard

• Side profile in action, confident and focused

• Answering a question from the audience

• Candid behind-the-scenes before or after speaking

• Holding notes or presentation remote

10. Creating Digital Content (If Relevant)

• Recording video at a desk (with phone, mic, webcam)

• Smiling into the camera mid-recording

• Flat lay of digital tools: laptop, phone, notebook, coffee

• Over-the-shoulder editing or uploading content

• Talking to camera in portrait mode (mock Reel or Story)

• Reviewing notes or planning with sticky notes or whiteboard

• Holding a tablet or device with visible content